Style Icon: Alexa Chung

Style Icon: Alexa Chung
by Dana Cristina

It a time of what seems like fashion confusion and an obvious lack of concrete direction in regards to personal style, there are a few women out there worth paying attention to. And Alexa Chung is one of them.  With her regular London girl style, Alexa has made a name for herself in the fashion industry starting as a teen model, then going into television (as a presenter) to now hosting the 24 Hour Catwalk Show in on Lifetime channel. She is also contributing editor for British Vogue, journalist for the Independent, and a portfolio that has once-in-a-lifetime-chance interviews with the likes of Karl Lagerfeld, and a never-ending list of all the fashion’s who’s who.  And she’s managed to accomplish all of this by the age of 28.

Though she may strike as perhaps a bit too fragile with her extremely petite frame – her huge green eyes, rebellious dark bangs and incredible charisma sure make up for it. She’s quite often seen running errands or grabbing coffee on her way to work in the most simple and tasteful outfits. The truth is she blends in very well with the London crowd and sticks to the British fashion trends perhaps a bit unconsciously: trench coats, Peter Pan collars wore on everything – from sparkling tops (that she dresses in on cloudy mornings) to wearing casual T-shirts on the red carpet.




With an eclectic yet simple style, she is often seen in sneakers to sophisticated designer stilettos. She dons high wasted full mini skirts with girly tops and jackets or blazers. With her staple London girl go-to outfit: denim cut-offs, black leggings, flat pumps or ankle boots, girly top and coat – she is always keeping it simple. Today she seems to be more of a luxury / glam girl in feminine tops and vintage denim cut-offs, or a sparkling, floral printed mini skirt with washed out vintage T-shirts. Alexa Chung’s style in a nutshell is casual, feminine, classic, sophisticated and simple. She’s a young rebellious trendsetter and all in the most exquisite moderation and sweet simplicity you would imagine her to be.

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Spotlight: London #Fashion Blogger, Dana Cristina

London fashion blogger, Dana Cristina Malaescu, The Fashion Tag, is a fierce fashion and beauty blogger whose love for London street style and celeb styles is obvious as you peruse through her blog. Recently, Dana Cristina sat down to have a chat with BloggersMag. We are elated to introduce you to her. She has a great passion for writing, blogging and fashion. It took a while to find her voice in the fashion blogging scene but she stayed true to herself and what she loves, and it definitely comes across in her blog. So BloggersMag™ fans meet Dana Cristina.

What is your blog about?

I blog about all things fashion that inspire me, especially things that makes me feel a certain way, or that I simply feel the need to tell others about. I blog about fashion trends, catwalk shows, celebrities, red carpet events, style icons, street style, haute couture, designers, models, a favorite accessories. The world of fashion is about being creative, it’s limitless, it’s immense, beautiful, eccentric, daring and new – so I try to not set any boundaries as to what I blog about fashion-wise.

Where can fans find your blog?

I blog at The Fashion Tag, it’s my world of fashion, where I strive to inspire, share trend updates, talk about celeb style icon or the latest fashion event.

Tell us what inspires you?

My fashion journalism teacher (from London College of Fashion) used to say to always pay attention to all things and people surrounding us in every second of our lives because they are all sources of inspiration. I like that advice a lot. As a fashion journalist, I think it’s important to keep an open eye, mind and heart on everything and everyone. From the everyday woman, to films, celebs, to music, I find inspiration from all over. The best part about inspiration is that there are no rules. I regard fashion as a way of life & self-expression so no rules should ever limit our creative minds.

“The most inspiring things to me are: the streets – I could spend hours watching people pass me and guess their life stories behind their style; the fashion shows & reading lots of fashion blogs.”

What are some of your favorite brands?

Some of my favorite brands are D&G, Christian Louboutin, H&M and TopShop, so most of my readers will notice most of my articles are on these brands.

Why do you blog?

The most important thing in life is to do something you love. Blogging, for me is the perfect embodiment of the two things I love: writing & fashion. Blogging gives me the opportunity to express myself, to put into writing and photos all that I gather from the streets, the shows I watch, and events. I have always loved to write ever since I can remember. And I’ve always had such a soft spot for fashion… so it was a matter of time I guess until these two loves came together into a blog. My work in editorial leaves me little time to write about what I love – so blogging is a way to keep myself up to date, ahead of my game and not get rusty with my writing.

When did you start blogging?

To be honest I was a bit frightened about starting to blog. It can be quite a scary thing if you just think about the process: write something/create something close to your heart and then just throw it out there. You ask yourself are friends going to like it? Are strangers going to notice it? Are they going to judge it, dismiss it? Embrace it? The process is a bit self-confrontational while exercising your self-confidence. I’ve been blogging under a pseudonym for over 2 years just to test myself and keep a low profile while keeping a job not related to fashion. A while ago, I decided to give my 100% to become an editor in fashion. So I changed my job and 8 months ago decided to take blogging seriously. That means 2-3 posts a week covering fashion trends, style icons, events, fashion shows, writing under my own name, promoting myself through Facebook and Twitter. And I’m loving it. Best thing I ever did. I feel complete, fulfilled and feel like I’m on the right track.

“The most important thing is to know who you are, what you are good at, what you want to do and go out there and get it”

Do you have any fashion, blogging or style tips for fans?

It’s a bit tricky to give advice and tips of any kind. It’s a little bit of pressure and a lot of responsibility :).I think it’s great to be original and a bit rebelliousness so stay true to yourself is what I’d say. The most important thing is to know who you are, what you are good at, what you want to do and go out there and get it! Regarding blogging – just do it. Write about anything you love or hate. Don’t waste time thinking about what others may say, or what you may feel obliged to write about. Surrender to your inspirations and ideas and just put them out there. They don’t have to be perfect, great or new… they are just yours and that’s all that matters. And remember that writing is a process at which the writers get better in time. Practice makes perfect. Also read a lot, as it helps you, as a writer to have a continuously enriching vocabulary.

Fashion & style tips: experiment and be care-free. If you like to keep it simple or you are not what they call a ‘fashionista’ just remember one thing: the devil is in the details. Keep the outfit simple but jazz up your look with funky details: accessories, nails, shoes… Be yourself and have fun with it.

Do you have any ideas for bloggers on how to get started?

Pick up a great name for your blog, a platform that suits you best, create a Facebook page and Twitter account, read lots of other blogs and online publications and just start writing. Remember that in fashion & beauty, visuals esthetics are quite important, so use lots of clear photos, or upload your own videos, tutorials whatever.Also make friends with other bloggers, help yourselves out, be present on lots of online publications with ‘likes’ and comments that are honest and supportive.

“The most important thing is to know who you are, what you are good at, what you want to do and go out there and get it! Regarding blogging – just do it.”

Remember to keep your writing short, people don’t have time, or don’t want to spend it reading long posts; keep it under 500 words.  Try to have strong beginnings, quirky, interesting writing and if you want to have longer posts just make sure you interject photos to keep it easier and more interactive. Just have fun, be friendly and open-minded.

Follow Dana Cristina via Twitter @TheFashionTag.